Tuesday, July 15, 2014
The Making of a Logo
In 2012, I gathered information from the Steering Committee of the event. The committee requested that the theme of the convention, "Rollin' on the River" be used in the text, along with a strong visual.
I find that brainstorming visuals and writing down words helps to put me in the right frame of mind for creating logos. I brainstormed word associations: boat, river, Mississippi, Mark Twain, Tom Sawyer, Huck Finn, steamboat, riverboat, fishing, woodtype ornamentation, and many more! Time: approx. 1.5 hours
I began sketches based upon the words that had strong visuals. Time: approx. 3 hours
The design process moved to the computer, where I came up with several iterations of the logo until I was happy with the final. Here are 2 earlier iterations:
As you can see in the second version (above), I was starting to play with the shape of a boat - stacking words on top of a woodtype ornament to suggest the bottom of a boat. I decided to simplify the design further, and make the text into the shape of a steamboat. The "LL" in "Rollin" was extended to appear like smokestacks, and a flourish was added to give the impression of steam as well as balance the graphic ornament on the bottom of the logo. Time: approx. 5.5 hours
It was such a fun project, that I even designed an additional graphic to go on t-shirts, tote bags and aprons:
Hope to see you in St. Louis!